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Spreading the aroma and quality of Italian espresso around the world has always been Lavazza main aim. That is the reason why Lavazza strive for excellence and innovation, drawing strength from the experience established over more than a century of activity, since the early 1900's, when Luigi Lavazza first invented the concept of the blend, the art of mixing coffee of different origins to obtain a harmonious and tasty product. Today Lavazza is the leader when it comes to quality and is the symbol of Italian espresso and Italian identity worldwide.